I don’t believe all company’s use certain social issues and ideas to make a profit. There are some corporations that do, but in regards to the Budweiser commercial during the Super Bowl– I would not fit them in the category of money-grubbing.
If you have not seen the commercial that aired during the 2017 Super Bowl, it is the back story of the company’s start– specifically how Adolphus Busch (the founder of the beer) came to the U.S., with specific references to his journey.
Which was not an easy one.
In the end Busch met Eberhard Anheuser (who soon after became father-in-law due to his daughter Elizabeth Lilly marrying Busch), thus creating Budweiser.
He had a dream, and came to the U.S. (which is based on immigrants and every person coming together to create what would then be called a melting pot) to pursue it.
To claim the company, who released the commercial (due to certain concerns and tension involving the U.S. and other neighboring / not so close areas) as one who only looked to put out such a commercial due to making a profit is entirely demeaning to the actual man who this commercial is surrounding.
It truly bothers me when people say some corporations only promote things such as equality or hopefully bettering a situation ONLY to make a profit.
Not all companies are money-grubbing manipulations.